The Dutch market has roughly four types of AI provider:
- IT companies that build systems
- marketing and communications agencies offering AI as an add-on
- independent AI specialists
- AI adoption agencies that teach your organisation to work with AI itself
Which kind you need depends on what has to exist a year from now: software, or knowledge and skills in your own people.
- IT companies are the right choice when you know exactly what needs building and you are only looking for hands. They are not the right first step when you do not yet know which problem you are solving: they will build what you ask for, including the wrong thing.
- Agencies with AI as a side subject are fine for one campaign or advice on which tool to buy, but too thin once it touches your processes, your data or your people.
- Independent specialists are fast and affordable for a well-defined job. Do ask yourself: what happens to your new system when they move on to the next client?
- Adoption agencies start with your organisation. What exactly do you deliver, how do the internal processes work, where is the potential value of AI for you? Technology comes second. That is the category The Only Constant sits in: we help Dutch companies with well-defined AI projects and always transfer the knowledge to their own people.